On-demand leadership
Ecommerce and Marketing pro helping businesses grow faster with smart, tailored strategies that actually work.
Select work
Herman Miller
Led digital transformation • Ran 7 website redesigns & replatforms • Grew global team from 4 to 40
Chilewich
Ecommerce roadmap planning & optimization • Digital strategy
Hay
Built first ecommerce website • Led US growth marketing • Website A/B testing & CRO
Design Within Reach
Grew ecommerce from 10% to 35% of total business • Led digital content strategy • UX & Digital Product roadmap
Lalo
Process building & coaching • Influencer Marketing • TikTok strategy • Led customer service team • Amazon growth strategy
Rad Power Bikes
Led website design in under 4 months • Built first global brand strategy • Ran Brand Marketing & PR
PHILOSOPHYQuick wins matter as much as long-term planning. I focus on immediate opportunities while building strategies for sustained, lasting growth.
With over 20 years of experience, I’ve managed P&L for consumer brands ranging from $10M to $500M and overseen marketing budgets exceeding $40M, bringing extensive expertise to the table.
RESULTS
Design Within Reach: Website Redesign
300%
INCREASE IN ECOMM REVENUE YOY
2 X
INCREASE IN TRANSACTIONS
38%
INCREASE IN CONVERSION
2 X
INCREASE IN NEW VISITOR REVENUE